The government has introduced a new character to our television screens this month: Workie. The multi coloured monster is designed as the physical embodiment of workplace pensions and will be fronting a media campaign to remind businesses of their responsibilities.
Pensions Minister Baroness Altmann was personally involved in the character’s creation. While admitting is was a quirky campaign, it has a serious message. “We need everyone to know they are entitled to a workplace pension – and we need all employers to understand their legal responsibility to their staff, but also to feel more positive about engaging with workplace pensions,” she added.
Please note: This article is a commentary on general principles and should not be interpreted as advice for your specific situation.
Photograph: Department of Work and Pensions/PA