Social media can be a useful tool for marketing your services and building a client network.
However, the flip side is that it can be all too easy to create negative social media situations. Here are some of our top tips to ensure you get the most out of social media.
Businesses should ensure that social media accounts are kept active: an active social media account will increase the chances of people seeing and following your posts. You may wish to incorporate this responsibility into an employee’s job role.
Replying to tweets that you have been mentioned in is also crucial – this will help to show that you are engaged with your followers.
Remain cool and collected
Never respond negatively to a client – especially on social media, where potentially millions of people can see it! Negative responses may very well deter prospective customers. Remaining professional at all times will demonstrate that your business always endeavours to provide clients with the best possible service. If a dispute is likely to require a lot of attention, it may be best to contact the customer directly.
Keep your target audience in mind
Make sure that the content you are posting is accurate and of interest to your followers. Updating followers on company promotions or industry news is good practice, but it could have a negative effect if the things you are posting about are misleading. If your business relies on visuals, consider the best social media platforms to use
– Instagram is a better alternative to Twitter for posting images of products, for example.
Don’t spam your followers
Posts covering the same topic are likely to annoy followers, potentially resulting in a drop in your follower count. Posting too often can also cause people to become overwhelmed with information.
It’s useful to keep a social media schedule to ensure your updates are posted at optimum times, resulting in minimal irritation to your followers.
Keep your private account private
Be wary of linking your personal social media accounts to your professional accounts – many people have fallen foul to posting content intended for a personal account on their business account!
Although maintaining a professional stance is important, keeping your social media accounts and posts creative may prove to be a winning strategy for your firm.
Social media is constantly evolving. Being aware of the key do’s and don’ts will help to ensure that your social media strategy works for your firm.
Please note: This article is a commentary on general principles and should not be interpreted as advice for your specific situation.