Is your brand human?

According to a recent survey by Trustpilot, brands that use social media are regarded as more human. The survey showed that 29% of respondents find brands that are active on social media more approachable and 31% trust brands who help by having conversations with customers online. However, the underlying caution is to be sure that … Continue reading Is your brand human?

Big Question – How Important Is Branding?

Nick Park answers this week’s Big Question in the South Wales Argus: “Making sure your customers stick with your business is an important step on the road to success and that is why getting your brand right is crucial..."